4A - Forming an Opportunity Belief

I believe that an opportunity exists in the need for stronger glass for iPhone screens. Currently, iPhones have glass screens that crack or break pretty easily when dropped. This is a burden to iPhone users everywhere that have to continuously get their screens fixed or buy a new phone altogether. This need has existed since iPhones were first released in 2007. To meet this need now, people are buying accessories for their phones such as phone cases and screen protectors for their screens for extra protection. I am about 70% sure that this opportunity exists.

Prototypical Customer: Male College Student with iPhone 7
1. Do you own an iPhone?
-Yes
2. Have you ever dropped your phone and cracked the screen?
-Yes, its happened to me on several occasions.
3. Do you think the current iPhone screens are durable?
-Not at all.
4. Do you think that a stronger screen for iPhones could be invented?
-Definitely, there has to be something that can be dropped without breaking so easily.
5. Have you used any screen protectors for your iPhone?
-I've tried using a screen protector once, but it ended breaking pretty easily as well.
6. If iPhones were released with screens that were more durable, would you purchase one?
-No doubt, this is something I've wanted to happen for a while.

Prototypical Customer: Female College Student with iPhone X
1. Do you own an iPhone?
-Yes, I have the newest model.
2. Have you ever dropped your phone and cracked the screen?
- Too many times. Every previous model iPhone that I've had has been dropped and cracked. That's partly what led me to buy the newest one.
3. Do you think the current iPhone screens are durable?
-Is that a joke? They are from from it. Apple really needs stronger screens on their phones.
4. Have you used any screen protectors for your iPhone?
- I used to, but I stopped when I realized that they break pretty easily too.
5. If iPhones were released with screens that were more durable, would you  purchase one?
-That's not even a question, of course I would.

Prototypical Customer: Male College Professor with iPhone 8
1. Do you own an iPhone?
-Yes, I have the 8.
2. Have you ever dropped your phone and cracked the screen?
- Yes, I always wondered why these things break so easily.
3. Do you think the current iPhone screens are durable?
- I don't believe that they're durable. In fact, they're so frail that I always have buy a thick phone case and protector for the screen in order for it to last.
4. If iPhones were released with screens that were more durable, would you purchase one?
-I believe I would. I just they are actually durable as they are advertised to be.

Reflect
I learned that there is definitely potential for this opportunity. I was surprised however, to learn that this is something that has been desired for a while. Usually when something is desired for a long time like that, the need ends up being met. It seems as though many iPhones users have had problems with their screens breaking pretty easily.

Summary
I believe all of my original opportunity is still there. The interviews only reinforced that it is indeed something that is desired, so I believe that it is more accurate than when I started. I believe that entrepreneurs should adapt their opportunities based on the amount of customer feedback they get. If a majority of their customer base has a desire for an innovation to the product, then adapting would be more profitable than keeping things as they are.