Segment
The segment that I've chosen is smart phone owners that have had to get their phone screens fixed due to dropping them.
Interviews
1. This interviewee was a college-aged woman that owns an iPhone 8. She enjoys her iPhone and all of its features and design, but has a large crack that runs across her screen. She had already gotten the screen fixed once before, which has costed her around $150. This time around, she decided to just deal with the crack. She believes that the software of her phone is amazing, but the hardware is a bit too fragile. She believes that my business opportunity would be something that she utilizes as she would rather buy a stronger screen form the beginning, then have to pay $150 again to get it fixed.
2. This interviewee was middle-aged man that owns an iPhone 7 Plus. When he purchased his iPhone, he also purchased Apple's warranty plan, Applecare. He once dropped his phone onto his driveway while getting out of his car, causing the screen to shatter. With his Applecare warranty, he paid $29 to get it repaired. He believe this warranty option makes repairing his phone very affordable. He believes that my opportunity would be convenient, but it is unnecessary due to the availability of warranty plans to get phone repairs.
3. This interviewee is a Linebacker for the Gators football team. He has had to get many iPhones repaired in the past due to dropping them. He now has an iPhone X that he carries around in a bulky, protective case. The case that he uses does a great job at protecting the phone, however he would prefer to not have to use such a bulky device. He wants to be able to appreciate the design of the phone without a fear of breaking it. He thinks that my business opportunity would be perfect at fulfilling his need. He will no longer have to use a bulky case to protect his phone, and will be able to enjoy the phone as it was designed.
Summary
I learned that while there may be some uses for my business opportunity, the alternatives that already exist might be barring it from the competitive advantage that it needs. The option of having an Applecare warranty greatly reduces the price of getting your phone repaired. If more people were to buy it, my business opportunity would become obsolete. However, for those that don't want to buy a warranty my option might be viable.
Hi Brachari, great research and interview feedback. I agree with the Gator Linebacker. I have typically used otterbox products to protect my iPhones in addition to the AlphaGlass screen protector. I have never cracked my actual phone screen due to the protection I've purchased. However, the design of my phone is compromised due to bulky protection. I have a rosegold iPhone 7 plus and chose to purchase a clear otterbox case because otherwise whats the point in purchasing a phone with a color if I'll never see the color? Good job!
ReplyDeleteBrachari, that is true indeed, I complete forgot about the Apple care warranty. However I do agree with the linebacker, I am tired of having to use a case, and to join the true aesthetic design of the iPhone. I have dropped my phone many times, and the case and screen protector has helped. We really do need stronger phones though, nice interviews, great eye openers!
ReplyDeleteHello Brachari, you are very right, it is very common for people to drop their new Iphones and break their screen since it is not very durable, and it is also expensive to get it replaced. I personally have only cracked my screen once but it was not that bad so I did not replace it until i got a new phone
ReplyDeleteHello Brachari, I agree with you that the materials used with smartphones today are far too weak for the cost, and we need a solution to this. I personally have dropped several phones in the Past including the Iphone 7, Iphone 7+ and the Iphone X and each time the screen broke. The warranty idea that you pointed out is a solution for many however apple care only offers warranty for up to a few years when many people try to keep there phone for longer periods of time.
ReplyDelete